Gifted Mom | Blanche Awafack


SMS Maternal Health Education

In Cameroon, 20% of pregnant women never have an Antenatal Care (ANC) appointment and only 35% do an ANC visit during the critical first trimester. ANC is a key driver in reducing maternal and newborn deaths.  After witnessing the dire lack of information in hospitals across Cameroon, Blanche Awafack decided to contribute to making relevant health and medical information to every pregnant woman and mother.  Gifted Mom was born of the desire to prevent infant and maternal deaths by delivering critical health information to women via mobile technology.  The service uses SMS and voice messaging to deliver stage-based and customized notifications for pregnant women and new mother, with information on topics like when to go their next antenatal care session or baby vaccination.  Over the past 2 years, Gifted Mom has contributed to improved antenatal care attendance by up to 80% in some urban areas and up to 64% in some rural areas. The SMS messaging has also improved vaccination outcomes turnouts increasing by 90% in some health facilities.